Itzy Ritzy Boss Plus Diaper Bag Review 2026 — What 818 Parents Say
The Itzy Ritzy Boss Plus is a premium diaper bag backpack sold on organisation: 19 pockets, a wipe-clean changing pad and a front that zips all the way down. To see whether that holds up day to day, we read 818 verified buyer reviews on Amazon Canada.
Parents love how it opens like a suitcase, how many pockets it has, and how well it is made — quality is the most-mentioned positive theme, and plenty of owners say it looks nicer than a typical diaper bag. The honest caveats: at this price value for money is a mixed theme, a handful of buyers had a zipper fail within weeks, and a small but specific cluster say theirs arrived with a strong fish-like smell that airing out did not fix.
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What is it?
It is a large backpack-style diaper bag, roughly 37 × 25 × 46 cm, with 13 internal and 6 external pockets including two insulated bottle pockets. The front zips down so the main compartment opens flat, there is a quick-access front parent pocket with a key lanyard, and it ships with coordinating stroller straps and a wipe-clean changing pad that stows in its own zippered pocket. Rubber feet keep the base off the ground, and a removable vegan-leather tassel is the decorative touch.
Who it’s for
- Stage: newborn through the toddler years — and many owners expect to keep using it as an everyday or travel bag afterwards.
- Best for parents who pack for long days out or for two children at once, and want everything visible rather than buried.
- Think of it as a premium, carry-everything bag rather than a light grab-and-go option.
- Not ideal if you want a budget bag, a minimal one for short outings, or a large dedicated compartment for a full bottle-and-formula kit.
What 818 parents actually said
Across 818 reviews the Boss Plus averages 4.7 / 5, with 93% of buyers at four or five stars and 89% at five. Amazon pools these ratings across the bag’s colour and size options, so the count covers the same design in other finishes. Its own review summary names quality, appearance, pockets, spaciousness and zipper quality as positive themes, and marks just two as mixed: value for money and durability. That matches the written reviews closely. The praise centres on the suitcase-style opening and how organised the bag keeps a crowded day; the criticism is narrower — a few early zipper failures, a few bags that arrived smelling strongly, and a recurring sense that the price leaves little room for either.
What parents loved
The feature owners mention most: the front zips fully down, so the whole bag is visible at once. One buyer says it means she can see everything instead of having to “blindly dig to the bottom”, and another says it finally let her reach the items at the base.
— Verified buyerPockets and spaciousness are both positive themes on Amazon. A mother of four children under six, pumping as well as breastfeeding, describes “tons of pockets” — enough to stay organised without getting lost — and several owners pair it with packing cubes to split each child's clothes.
— Verified buyerQuality is the most-mentioned positive theme. One owner packed it to the brim and says the straps are holding up where other bags frayed at the strap connection; others describe the material as soft and high quality and say they get regular compliments on how it looks.
— Verified buyerWhat frustrated some parents
The most serious complaint: a one-star buyer says the front pocket zipper “broke completely” within a few weeks, leaving the bag essentially unusable, and that the company offered no support. A two-star reviewer bought this bag to replace an earlier Itzy Ritzy whose zipper went after about six weeks. Amazon marks durability as mixed — even though zipper quality is a positive theme overall.
— Critical reviewerA small but specific cluster: two low-star reviewers describe an odour like “cans of tuna” that airing out and baking-soda pods did not remove, with one calling it unacceptable at this price. It is not a common thread, but it is consistent where it appears — worth checking your bag on arrival while it is still returnable.
— Critical reviewerValue for money is Amazon's other mixed theme; several happy owners still call it pricey or a splurge. One five-star buyer says it is a very nice bag but “not as hyped up” as expected, and another wished for a separate compartment large enough for a full set of bottles and formula dispensers.
— Critical reviewerBest for / skip if
Best for
- Parents packing for two kids at once
- Anyone tired of digging to the bottom of a bag
- Long days out that need real organisation
- Wanting a diaper bag that doesn't look like one
Skip if
- The price is a stretch — value is a mixed theme
- You want a light, minimal bag for quick outings
- You need a big dedicated bottle-and-formula compartment
- You can't easily return a bag that arrives with an odour
Our verdict
At 8.1 / 10, the Boss Plus earns its reputation on the things parents use every day: the fully opening front, a pocket for nearly everything, and build quality that owners say holds up under a heavy load. It loses ground on price and on a small number of early failures — a zipper that went within weeks, or a bag that arrived smelling strongly — which matter more when you are paying premium money. Buy it if organisation and looks are worth the cost to you, and inspect it as soon as it arrives; look elsewhere if you want something light or inexpensive.
Buy on Amazon Canada
We don't test products ourselves. Every verdict here is synthesised from verified Amazon buyer reviews, so you get the consensus of thousands of parents rather than one person's take.